{"id":1026,"date":"2020-01-10T04:15:00","date_gmt":"2020-01-10T04:15:00","guid":{"rendered":"https:\/\/funnelgurus.com\/?p=1026"},"modified":"2020-02-10T04:33:26","modified_gmt":"2020-02-10T04:33:26","slug":"what-is-re-targeting-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/funnelgurus.com\/what-is-re-targeting-and-how-does-it-work\/","title":{"rendered":"What is Re-Targeting And How Does it Work"},"content":{"rendered":"\n


What is Re-targeting and how does it work?<\/h2>\n\n\n\n

I often get asked that question and in short… Re-targeting is the ability to follow-up \/ advertise to people who have previously visited your website and either took an action or did not. <\/p>\n\n\n\n

The reason you need to use it is pretty straight forward. There is an old but powerful saying among sales people and here it is… <\/p>\n\n\n\n

The Fortune is in The Followup!<\/strong><\/em><\/h2>\n\n\n\n
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So, exactly what is Re-targeting and how does it work? <\/h3>\n\n\n\n

When you create an advertising account with companies like Facebook<\/a> and Google <\/a>you will get a script (piece of code) that you add to your website. <\/p>\n\n\n\n

When someone visits your website, the script is loaded and their information is sent back to to the ad platform. The ad platform adds their information to a pre-designed re-targeting list. <\/p>\n\n\n\n

Now, anywhere that person goes on the internet they are shown an ad based on their re-targeting profile. <\/p>\n\n\n\n

You\u2019ve most likely noticed this when you visited a product page online. For example, You look at a nice pair of shoes on a website and then leave. Within a few minutes and over the next few days you see ads for the same shoes on Facebook, Instagram, and other websites you visit. <\/p>\n\n\n\n

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Why Your Business Needs Re-Targeting. <\/h3>\n\n\n\n

As stated previously “The Fortune is in The Followup” Re-targeting an existing visitor has a much higher return on investment because they are already familiar with your product. <\/p>\n\n\n\n

In fact, re-targeted ads are 76% more likely to get clicks on Facebook than normal ad campaigns.  <\/p>\n\n\n\n

And it\u2019s not just consumer product websites that use re-targeting campaigns. Even B2B and service based companies deploy re-targeting when people visit their site. <\/p>\n\n\n\n

Again, they visited your site and have shown interested in your product or service\u2026 so it only makes sense to follow-up with them right? <\/p>\n<\/div><\/div>\n\n\n\n

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Re-targeting options<\/h3>\n\n\n\n

Re-targeting campaigns can be broad or specific to certain activities. For example, a few things you can re-target….<\/p>\n\n\n\n